New deals between 21st Century Fox and the Deutsche Fussball Liga will bring the German league’s soccer games to hundreds of millions of fans across North and South America, Europe and Asia.
The agreements are for five years in Asia and the Americas, and two years in Europe. Financial details were not disclosed.
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The deals cover 80 countries or territories on four continents and will span Fox International Channels, Fox Sports and Sky Italia. Under the terms, 21st Century Fox will be granted exclusive rights, subject to certain reserved rights, to the Bundesliga in the Americas and Asia — except excluding in India and the Oceania region — as well as Italy, the Netherlands and Belgium.
The deal, which will begins with the 2015-16 season, includes rights to all 306 Bundesliga matches each year, as well as the DFL-Supercup and the Bundesliga Relegation Playoffs. 21st Century Fox will also attain digital distribution rights.
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“Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world,” said James Murdoch, deputy COO of 21st Century Fox. “We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe.”
Added Christian Seifert, CEO of DFL Deutsche Fussball Liga: “These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property. 21stCentury Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”