Adidas Apologizes After ‘Insensitive’ Boston Marathon E-Mail Sparks Social Media Backlash

“We are incredibly sorry,” company says after drawing criticism for marketing email that read “congrats, you survived the Boston Marathon!”

Good thing Adidas makes running shoes — because the PR people at the company would probably like to take a mad dash from this situation.

Adidas has issued an apology for a marketing email congratulating runners for surviving the Boston Marathon, the Boston Globe reports.

The email sent to customers bore the subject line, “Congrats, you survived the Boston Marathon!”

Which would have been a completely innocuous message, if it weren’t for the deadly bombings at the 2013 Boston Marathon, which killed three people and injured more than 200 others.

In a statement issued Tuesday, Adidas said it was “incredibly sorry” for the “insensitive” subject line.

“We are incredibly sorry,” Adidas said. “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday.”

“The Boston Marathon is one of the most inspirational sporting events in the world,” the company continued. “Every year we’re reminded of the hope and resiliency of the running community at this event.”

Reaction to the email was swift on social media Tuesday.

“Hey @adidas, I don’t think this is the best subject line for an email…… ,” went one response.

“.@adidas you may want to rethink the subject line,” went another response.

Adidas has not yet responded to TheWrap’s request for comment.