Paramount teamed with the iconic ice cream company on a tasty promotion in advance of the sequel's December opening
Paramount and Ben & Jerry's are teaming up to help “Anchorman” fans stay classy — and dentists stay in business — by launching a limited batch of the new Ron Burgundy-inspired ice cream flavor “Scotchy Scotch Scotch,” the studio announced Tuesday.
The flavor is a creamy concoction of butterscotch ice cream with ribbons of butterscotch swirl.
“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Ron Burgundy. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The flavor was officially unveiled at New York City's Pier 36, where members of the press attended and witnessed the announcement first-hand.
True to the iconic ice cream company's untraditional style, the event kicked off with a performance by Nutty The Waterskiing Squirrel, who appeared in the original “Anchorman” movie. Ben & Jerry's then transformed one of its ice cream trucks in a Channel 4 News truck staffed by Ron Burgundy look-alikes.
Paramount will release “Anchorman 2: The Legend Continues” as a holiday treat on Dec. 20. Adam McKay returns to direct the sequel, which he wrote and produced with Will Ferrell. Judd Apatow also produced the film.