#CATmageddon: Watch the Anti-Smoking Cat Ad That’s Better Than the Grammys (Video)

There’s nothing like using Internet memes as a weapon against tobacco companies

Cat lovers who watched the Grammys will only be talking about one thing from the show: an ad saying cats are twice as likely to get cancer if they’re always breathing in secondhand smoke from their owners.

“Smoking = No Cats = No Cat Videos,” the hard-hitting commercial reminded viewers, sparking an instant reaction from animal lovers on social media and making #CATmageddon a top trend.

See the Twitter reactions below.