‘Gigi’ Revival Eyes Broadway

"Gigi" could hit Broadway in 2013-2104 season

"Gigi," the musical celebration of all things French, is being freshened up for a possible Broadway run, producers said Wednesday.

The Alan Jay Lerner and Frederick Loewe ("My Fair Lady") confection served as the basis for Vincente Minnelli's 1958 Best Picture-winning musical. A later stage version was not as successful with critics or audiences, closing after 103 performances when it was mounted in 1973.

Producers are hoping that this time will be different and they've enlisted Eric D. Schaeffer ("Follies") to direct a new adaptation by British playwright and Emmy-nominated screenwriter Heidi Thomas (“Cranford,” “Upstairs Downstairs").

A developmental reading is taking place later this month in New York City, and the producers hope to have the play in shape to hit Broadway in the 2013-14 season.

The show is based on a novella by Colette and is set in La Belle Époque in turn-of-the-century Paris. It centers on a young woman who falls for  a bon vivant bachelor and features such songs as "The Night They Invented Champagne" and "Thank Heaven for Little Girls."

"Heidi Thomas has restored 'Gigi' to her rightful place at the center of the story, backed by a funny, warm family of women that show the men in the world around them the finer meaning of life and love," Producer Jenna Segal said in a statement. "This is ‘chic lit’ musical theater!” 

Producers said that casting and the full creative team will be announced at a later date.