The agency is shopping the film rights to the colorful puzzle
While Universal has "Battleship" and DreamWorks has the Viewfinder, it remains a mystery which lucky studio will walk away with the rights to produce a movie built around the Rubik's Cube.
That's right, folks! CAA's Matt Rosen is shopping the rights to Hungarian sculptor Ernő Rubik's colorful puzzle that has brought joy and frustration to people of all ages across the globe.
The agency is prepared to package the popular brain-teaser with one its big-name movie stars, provided the payday is green enough. There is no writer or producer attached to the project yet, and until there is, the vitriol circulating the blogosphere is rather misdirected.
The Rubik's Cube has appeared in a handful of Hollywood movies, including "Dude, Where's My Car?," "Hellboy," "Wall-E," "The Pursuit of Happyness" and most recently, the Swedish sensation "Let the Right One In."
Though the multi-colored toy has never been featured front and center on the big screen, it did spawn the Saturday morning cartoon "Rubik, the Amazing Cube," which aired on ABC from 1983-84. The show concerned a super-powered Rubik's Cube that only comes alive when its colored squared are matched up on all six sides.
Rumor has it that a potential movie could revolve around some type of Rubik's Cube competition, and coincidentally, the cult animated series "The Critic" actually featured a pitch for a Rubik's Cube movie in which a colorblind cop needs to solve the title contraption in order to save a plane full of supermodels from exploding.
While Hollywood has caught plenty of flack recently for its relentless reliance on recognizable name brands, the strategy has paid off in the past — just look to the lucrative "Transformers" franchise for proof.
Clearly someone did, since there are big-budget versions of "Candy Land" and "Monopoly" in development, the latter of which had Ridley Scott circling the director's chair at one point. If either of those movies get made — or Rubik's Cube, for the matter — expect to see a trailer for "The Adventures of Slinky" in the not-too-distant future.
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