Disney, Alibaba Launch DisneyLife OTT Service in China

Partnership includes Disney and Pixar movies, animation series, games, ebooks, songs and theme park info

The Walt Disney Company and Alibaba Group have entered a multiyear license agreement for an over-the-top (OTT) service in China.

Launched today, DisneyLife will give Alibaba customers in China “an all-encompassing and immersive family friendly digital experience,” the companies said.

DisneyLife is the “only holistic home-based kids and family digital destination available in the Chinese market,” per the agreement’s media release. It features a vast collection of Disney and Pixar’s most loved movies, such as “Frozen,” “Cinderella,” “Big Hero 6,” “The Lion King,” “Tangled,” “Toy Story,” “Monsters University,” “Cars” and “The Incredibles,” among others; animation series like “Sofia the First,” “Little Einsteins,” “Mickey Mouse Clubhouse” and “My Friends Tigger and Pooh”; as well as games, ebooks, songs, travel services and Disney theme parks and resorts information, and more.

All content offered and served is via Wasu Media Network Co. Ltd.

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou Business Group and general manager of Alibaba Digital Entertainment Business Unit.

“For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences,” said Luke Kang, managing director, The Walt Disney Company, Greater China. “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”

The Mickey Mouse-themed device will be available for pre-sale via Tmall.com, starting today, for the equivalent of $125. That includes a one-year subscription of DisneyLife’s base package.

The deal and launch come ahead of Shanghai Disney Resort’s opening, which is slated for 2016.