Facebook Narrowly Beats Earnings Estimates Off Strong Mobile Advertising

Social giant reports earnings of $0.42 on $3.54 billion in revenue

Facebook announced its Q1 2015 earnings report Wednesday as the U.S. stock market closed, narrowly topping analysts’ estimates with earnings per share of $0.42 on $3.54 billion in revenue.

The social media giant was expected to report earnings of $0.40 per share on $3.56 billion in revenue for the first quarter, according to analysts polled by Yahoo Finance. Thompson Reuters’ analysts concured.

For the three-month period ended Mar. 31, 2015, Facebook’s net income was $1.19 billion, up 28 percent vs. $926 million in 2014’s first quarter. Mobile advertising made up 73 percent of the social giant’s advertising, up from 59 percent at the same time a year ago.

Daily active users for March 2015 came in at 936 million on average, up 17 percent year over year. Monthly active users were 1.44 billion as of Mar. 31st, an increase of 13 percent year over year.

“This was a strong start to the year,” founder and CEO Mark Zuckerberg said. “We continue to focus on serving our community and connecting the world.”

On the company’s earnings call, Zuckerberg highlighted Facebook as a “family of apps,” touting the success of Instagram, WhatsApp and Facebook Messenger. He also noted that Facebook now has two million advertisers.

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