Indeed, the “Chronicle” director’s tweet, quickly deleted, may have helped sink the box office for Fox’s $120 million Marvel superhero reboot. The film, which had been tracking for a $40 million opening weekend, pulled in a feeble $26.2 million, finishing behind the second weekend of Tom Cruise’s “Mission: Impossible – Rogue Nation.”
The savage reviews of the film, which was at an abysmal 9 percent positive rating on Rotten Tomatoes, were the primary culprit.
But it couldn’t have helped when Trank responded to the critical pans Thursday night with a since-deleted tweet: “A year ago, I had a fantastic version of this. And it would have received great reviews. You’ll probably never see. That’s reality though.”
On Sunday, one box office analyst told TheWrap that Trank’s online outburst might have cost the film $5 million to $10 million — especially since fans of comic-book movies tend to be less swayed by official critics than by auteurs like Trank who are seen as more authentic defenders of comics culture.
Trank could be in some legal jeopardy as a result of his statement, David Albert Pierce of the Pierce Law Group told TheWrap Sunday.
“Presuming his directing contract contains the standard terms requiring him to provide professional performance of services, as well as requiring any statements about publicity to be cleared by the studio and refrain from rendering any derogatory remarks, Trank probably breached his contract,” Pierce said.
The Directors Guild of America’s Basic Agreement provides alternatives that may have been a better way to voice displeasure, Pierce said.
“While Trank may not have had ‘final cut,’ the Creative Rights provisions of the DGA Basic Agreement afforded him many protections ensuring his concerns were privately heard and chronicled throughout the edit and delivery process. Moreover, if he remained truly unhappy with the studio’s cut, he could have sought private confidential remedy via the DGA procedures for petitioning removal of his name from the film,” Pierce said.
Fox executives declined comment on legal issues Sunday.
“We stood behind Josh’s vision for the film as we stand behind all of our filmmakers at Fox,” Chris Aronson, the studio’s veteran distribution chief, told TheWrap. Representatives for Trank have not yet responded to TheWrap’s requests for comment.
Even if there is no legal action taken, Trank could feel some reppercussions, according to Pierce.
“The realm harm could come from the showing of not being a team player and throwing his bosses under the bus, which may lead other studios to be wary of hiring him for future films,” he said.
There were also signs of trouble with Trank well before his social-media outburst. During last year’s filming in Louisiana, the filmmaker clashed with the studio and producers Hutch Parker and Simon Kinberg, who rewrote the script. The completed “Fantastic Four” had a different ending and many critics cited its lack of continuity in their criticisms.
The weak opening for “Fantastic Four” is a big blow for Fox, which was hoping to capitalize on the enduring popularity of comic-book movies with a younger cast led by Miles Teller, Michael B. Jordan, Kate Mara and Jamie Bell.
Instead, the film’s opening was less than half the $56 million that the first “Fantastic Four” managed in 2005 and the $58 million debut of its 2007 sequel, “Rise of the Silver Surfer.” It also broke a 12-film run of No. 1 openings for Marvel movies that dated back to 2012.
While rare, examples of directors slamming their own movies are not unprecedented. Tony Kaye, another first-time feature director, objected to the cuts and changes made by New Line Cinema prior to the release of the Neo-Nazi drama “American History X” in 1998. He fought unsuccessfully to have his name removed from the credits and replaced by Alan Smithee, a pseudonym used by directors looking to disassociate themselves from a project.
Edward Norton went on to receive an Oscar nomination for best actor for the film, and the high-profile dispute may have helped at the box office. The stakes were far lower than on “Fantastic Four,” a big-budget film for which Fox had franchise aspirationss, than on “American History X.” It cost $20 million to make and brought in $23.8 million globally.