Fox News will be the first network to assign photojournalists to cover a debate exclusively for Instagram, during tonight’s GOP debate in Detroit.
The photo sharing site will feature a behind-the-scenes look, aiming to capture moments and videos the audience won’t see on TV. The content will be featured on Instagram’s Explore tab in a special photo and video collection.
Debate co-moderator Bret Baier told TheWrap this week that engaging with viewers is “the wave of the future,” so it’s fitting that he will be featured on Instagram’s official blog and account which has more than 142 million followers.
“I think answering people’s questions, maybe pushing back on the occasional negative tweet, only shows people that you care about what they think and that you’re a real person,” Baier said after we pointed out how active on social media the Fox News anchor is during a recent interview.
The debate collection will be visible to the more than 100 million Instagram users based in the United States.