Gina Rodriguez Reacts to #OscarsSoWhite With #MovementMondays for Latino Actors

“Right now there isn’t one Latino that can Greenlight a movie,” actress says as she launches new social media campaign

Gina Rodriguez is addressing Hollywood’s lack of diversity by launching a social media campaign to promote Latino actors.

The “Jane the Virgin” star announced the creation of #MovementMondays, a social media campaign to promote Latinos talent by highlighting the work of one Latino actor each week, and encouraging audiences to support their films and TV shows.

“With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a TV show score the highest viewers possible,” the actress wrote on WhoSay and Instagram Monday.

“The better these projects do financially, the more money they will spend on putting Latinos in blockbuster films, as leads in TV shows Etc. My solution is this, support is needed. Right now there isn’t one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back.”

Rodriguez’s first pick for recognition is “Star Wars” and “Ex Machina” actor Oscar Isaac, who is Guatemalan American.

Along with playing “Force Awakens” hero Poe, Isaac just won a Golden Globe award for his performance in the HBO miniseries “Show Me a Hero.” He has also received critical acclaim for his chilling transformation into an eccentric billionaire in Alex Garland‘s “Ex Machina.”

Rodriguez went on to plead with Latino viewers to watch Isaac in the sci-fi thriller and spread the word.

Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let’s start making noise with where it matters most, where we put our dollars,” she said. “Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands.

See Rodriguez’s social media posts about Isaac and #MovementMondays below.


Movement Monday's. This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year. With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show sore to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn't one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. I am told time and time again "Latinos dont watch Latino Movies. Latinos don't support each other" and sadly that is true. I'm not saying go and see a movie you don't like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can't just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community. Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let's start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!

A photo posted by Gina Rodriguez (@hereisgina) on




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