Gina Rodriguez is addressing Hollywood’s lack of diversity by launching a social media campaign to promote Latino actors.
The “Jane the Virgin” star announced the creation of #MovementMondays, a social media campaign to promote Latinos talent by highlighting the work of one Latino actor each week, and encouraging audiences to support their films and TV shows.
“With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a TV show score the highest viewers possible,” the actress wrote on WhoSay and Instagram Monday.
“The better these projects do financially, the more money they will spend on putting Latinos in blockbuster films, as leads in TV shows Etc. My solution is this, support is needed. Right now there isn’t one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back.”
Rodriguez’s first pick for recognition is “Star Wars” and “Ex Machina” actor Oscar Isaac, who is Guatemalan American.
Along with playing “Force Awakens” hero Poe, Isaac just won a Golden Globe award for his performance in the HBO miniseries “Show Me a Hero.” He has also received critical acclaim for his chilling transformation into an eccentric billionaire in Alex Garland‘s “Ex Machina.”
Rodriguez went on to plead with Latino viewers to watch Isaac in the sci-fi thriller and spread the word.
See Rodriguez’s social media posts about Isaac and #MovementMondays below.