Apple’s first original TV show, a competition series about the hunt for the next big mobile app, is finally showing a bit of itself and its star advisory board.
“Planet of the Apps” dropped a full trailer during Monday’s Recode Media Conference, and with it an explanation of how Gwyneth Paltrow, Jessica Alba, artist and producer Will.I.Am and Gary Vaynerchuk fit into the picture.
“Planet” is equal parts an investment and strategy game and a narrative about budding developers looking for their big breaks. Think “Shark Tank” meets “The Voice,” and the figurative spinning chairs are held in this series by the fab four of entertainers and one serial investor.
The trailer dramatically refers to the group as four of the world’s “most culturally influential entrepreneurs,” but think about it — Paltrow and Alba are much more synonymous with their top-earning businesses Goop and The Honest Co. than any movie in the marketplace.
Will.I.Am has a wireless earphone company Buttons, while Vaynerchuk is the digital advisor to mega-brands and now touts his own incubator for Silicon Valley startups.
See how these luminaries work together, and what you can expect from the debut season — like their own moving set-piece gimmick, an escalator that contestants must ride on while pitching their apps.
The series does not yet have a release date for the iTunes store. Watch the trailer: