Heart has hired Principato-Young’s digital expert Corey Moss to oversee the development and production of web series for the publishing giant’s digital studio.
Moss oversaw the development and production of digital series for Principato-Young, a talent management company with a strong roster of comedic actors, actresses, writers and directors. Many of its series starred those clients, including “Tiny Commando” with Ed Helms and Zachary Levi, and “We Need Help,” featuring Cheryl Hines and Rachael Harris,” both of which appeared on Yahoo.
Hearst is one of several publishers eager to expand its production of video for the web, a means of bolstering its magazines by extending their brand and bringing in new revenue.
Hearst recently launched a subscription video-on-demand channel for Cosmopolitan, and has plans to launch other channels for other magazines. Conde Nast has also launched web series for magazines like GQ and Vanity Fair, but those videos are free.
Moss will develop branded content, scripted series and unscripted shows.
His move was first reported by thevideoink.com.