Kanye West didn’t just win the Michael Jackson Vanguard Award at Sunday’s MTV Video Music Awards, he won the internet.
The rapper’s acceptance speech was the number one generator of social media mentions during the entire three hour broadcast, according to data released by both Facebook and Twitter on Monday.
“It’s not about me. It’s about ideas. New ideas. People with ideas. People who believe in truth,” West’s speech concluded. “And yes, as you probably could’ve guessed by this moment, I have decided in 2020 to run for president.”
The VMAs as a whole saw 2.2 million people send 21.4 million Tweets about the show. Almost 11.8 million people saw those Tweets a total of 676 million times. Only the Super Bowl generated more tweets. This year’s show also saw a 69 percent increase in the number of tweets from last year.
The other top moments on Twitter for the VMAs were as follows.
2. John Legend and Pharrell perform
3. Big Sean, Kanye West, and John Legend win Video with a Social Message award
4. Justin Bieber ends “What Do You Mean?” performance in tears
5. Taylor Swift wins Best Female Video for “Blank Space”
In addition, Twitter also broke down the celebrities that were most mentioned during the awards show.
1. Kanye West (@KanyeWest)
2. Miley Cyrus (@MileyCyrus)
3. 5 Seconds of Summer (@5sos)
4. Justin Bieber (@justinbieber)
5. Nicki Minaj (@NICKIMINAJ)
The other top moments on Facebook, as compiled by Sunshine Sachs, were:
2. Miley Cyrus performs Dooo It and closes out the show
3. Nicki Minaj wins for Best Hip Hop Video and calls out Miley Cyrus
4. Justin Bieber performs “Where Are U Now” / “What Do You Mean?”
5. Tori Kelly performs “Should’ve Been Us”