Kendall and Kris Jenner have signed a deal with Quibi, the upcoming mobile-only streaming service from Jeffrey Katzenberg, to executive produce a series on the “unsung hero” of the Kardashian clan — Kendall’s “fraternal twin brother” Kirby Jenner — the company shared on Monday morning.
The series, simply dubbed “Kirby Jenner,” is based on a popular Instagram parody account of the same name where the self-proclaimed “amateur model/lover of all things” poses as Kendall’s twin. His account has 1.2 million followers.
“Kirby Jenner” will include interactions between the lesser-known “brother”and the rest of the Kardashians, including Kourtney, Kim, Khloe, Kendall and Kylie.
Quibi, set to debut on April 6, 2020, has continued adding content in recent weeks to its slate of upcoming shows. Last month, Bill Murray joined Peter Farrelly’s Quibi comedy series “The Now,” where he’ll be featured in a recurring role opposite star Dave Franco.
The company, led by Katzenberg and CEO Meg Whitman, has spent much of 2019 greenlighting dozens of shows from a number of big stars, including Justin Timberlake, Jennifer Lopez, and Stephen Curry, among others. Los Angeles-based Quibi announced last month it had sold out its $150 million advertising inventory for its first year.
Quibi shows will only be available on mobile devices, with each episode running no longer than 10 minutes. The app will cost viewers $4.99 per month for ad-supported viewing, or run $7.99 for ad-free viewing when it debuts next spring.