Why LeBron James, Anderson Cooper, Howie Mandel Are TV’s Twitter MVPs of the Week

This week’s most emotionally reacted-to TV personalities, as measured on social media

twitter lebron james anderson cooper howie mandel

A basketball superstar, a CNN anchor and a reality competition judge got viewers talking passionately on Twitter over the past week.

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers the most worked up. The data below covers June 13-19 and is drawn from the 10 most emotionally reacted-to broadcast and cable television shows and specials.

It’s no surprise that LeBron James personally prompted a massive surge of Emotional Reactions (ERs) — 638,597 of them — during and immediately following his instantly legendary performance during Game 7 of the NBA Finals Sunday night. What makes his Twitter triumph extra remarkable, though, is that it came at the very end of our seven-day measurement period. People will be talking about LeBron and Game 7 for days and weeks and years to come, which means that LeBron’s 638K ERs — nearly 31 percent of the 2,070,274 ERs prompted by Game 7 — are really only the tip of the iceberg.

Last week Anderson Cooper of CNN’s “Anderson Cooper 360” spiked nightly in ERs in the wake of the massacre at Orlando’s Pulse nightclub. On Tuesday, June 14, for instance, two days after the mass shooting, Cooper prompted 4,665 of the ERs — 66 percent of the total ERs (7,025) — surrounding that evening’s edition of his show, in which he himself made headlines thanks to his grilling of Florida Attorney General Pam Bondi regarding her past anti-gay record.

https://twitter.com/DEEJAYNIMBUS/status/742848769725730816

“America’s Got Talent” judge Howie Mandel continues to outshine fellow judge Simon Cowell, who was added to this season’s “AGT” judging panel to much media fanfare. Of the 12,097 ERs surrounding the June 14 edition of the show, for instance, Mandel prompted 8 percent of them (1,003) vs. 6 percent for Cowell (who, with 772 ERs, was nearly tied with Heidi Klum). Mandel, a judge for the show since 2010, seems hyperfocused on connecting with both the live audience in the AGT auditorium and his audience on social media.

https://twitter.com/tmb25tiff/status/742860536786780160

 

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