Disney fans, breathe easy; you can now buy a copy of "The Jungle Book" and know that the rainforest is safe.
Entertainment giant Disney has adopted a new paper policy after consulting with the environmental group Rainforest Action Network.
Under the new policy, announced by Disney on Thursday, it will no longer use paper "connected to the destruction of endangered forests and animals." That includes not using paper from controversial companies such as Asia Pulp and Paper and Asia Pacific Resources International Holdings.
Under the company's new paper policy, Disney and its licensees will attempt to minimize their paper consumption and use recycled paper wherever possible.
“The paper policy is an example of how Disney conducts business in an environmentally and socially responsible way, and demonstrates the company’s commitment to creating a lasting, positive impact on ecosystems and communities worldwide,” said Dr. Beth Stevens, senior vice president, Disney Corporate Citizenship, Environment and Conservation.
Disney's new policy -- which extends to all branches of the media empire, including its theme parks, cruise ships and all product packaging -- has the potential for wide-ranging impact. As the world's biggest publisher of children's books and magazines, Disney's new approach will affect the operations of 25,000 factories worldwide.
The Rainforest Action Network began working with Disney in 2010, after lab results revealed that its children's books were being printed with rainforest fibers.