‘Memento’ Remake Producer Revs Up Ferruccio Lamborghini Biopic

Andrea Iervolino and Monika Bacardi’s AMBI Group has optioned the auto legend’s life rights

Andrea Iervolino and Monika Bacardi’s AMBI Group has optioned the life rights to Ferruccio Lamborghini, founder of the famous car that bears his name, and will finance and produce a biopic about the auto legend’s extraordinary life.

The film, which has the working title of “Lamborghini – The Legend,” is expected to shoot this summer in Italy, as well as other locations around the world that played a role in shaping the legend of Italian businessman Lamborghini.

Based on a book and input from Lamborghini’s son, Tonino, the biopic spans the long life of the iconic entrepreneur, from the manufacturing of tractors (Lamborghini Tractors) at the start of his career, to creating military vehicles during World War II, and then on to designing and building the Lamborghini cars that ultimately defined his legacy.

The film tells the multi-layered story of a man who helped Italy recover following the horrors of WWII, designing a car that revolutionized the global automotive industry and gave much needed luster to the country at a pivotal juncture.

“Lamborghini – The Legend” is also described as a fiery love story. As one of the wealthiest men in Italy, Ferruccio Lamborghini wasn’t known for being subtle. A lover of fast luxury cars, Lamborghini had one car for each day of the week, though his personal loves extended far beyond cars. His love of women, the celebrity lifestyle, and the business of car making made for prodigious drama in Lamborghini’s life, and these pursuits and experiences will share equal time with the cars themselves.

“I am very proud to produce a film about an iconic man who had such a profound impact around the world, and left a legacy that lives on in such strong spirit,” said Iervolino. “Ferruccio Lamborghini was a pioneering businessman who brought honor to Italy and helped raise worldwide awareness for not just cars, but all products made in Italy. He started from scratch, relying only on his great passion and an unbridled desire to succeed in life – a desire he fulfilled.”

“This story of Lamborghini is not only about cars, engines and a remarkable career. There is a fascinating, but lesser-known private life and a beautiful love story that will be told though our movie,” added Bacardi.

AMBI Distribution, the worldwide sales arm of the AMBI Group, will handle worldwide sales rights on the film. AMBI is also developing a controversial remake of Christopher Nolan‘s “Memento” that drew outrage upon its announcement.