Toy manufacturer claims that "Born This Way" singer Lady Gaga deliberately stalled the release of her doll to coincide with her new album and perfume
Lady Gaga may have her millions of adoring fans, but according to toy manufacturer MGA Entertainment, the "Bad Romance" singer is no doll.
MGA has filed a $10 million lawsuit against Gaga (real name: Stefani Germanotta) in Manhattan Supreme Court, claiming that last-minute changes to a Lady Gaga doll requested by the singer and her team have imperiled the possibility that the doll will be in stores in time for Christmas, the New York Daily News reported.
MGA, which said it advanced Gaga's licensing company Bravado International Group $1 million for the rights to the doll, claims that the singer is deliberately stalling the release of the doll so it will coincide with the releases of the singer's new album and perfume next year.
According to the suit, the company sent the singer a prototype of the doll in March, and she was “blown away” by the doll, with the exception of a "few tweaks" she requested.
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Those "few tweaks" developed into a prolonged process that is now threatening the timely release of the doll, the suit claims.
MGA says that Gaga asked through an intermediary that the doll “be more supermodel-like.”
“Think a prettier version of Gaga,” the toymaker was allegedly asked via emails. “Thin out the cheeks and sharpen the jawline. Give her more of a cat-eye and sexier, poutier lips."
The suit also claims that Gaga's camp suggested that a "Born This Way" zombie ensemble be included in the doll's wardrobe, and flew the idea that the doll should have a removable head with a bloody stump underneath. (Merry Christmas, kiddies!)
A spokeswoman for Lady Gaga told TheWrap that MGA"s beef is with her licensing group Bravado, which is actually run through the label she records with, Universal Music Group.
"This is a dispute between Universal Music Group's merchandising company and MGA. There was no legitimate reason for MGA to drag Lady Gaga into that dispute," the spokeswoman said.
The spokeswoman added that the judge in the suit shot down MGA's request that Lady Gaga to immediately approve the dolls, adding that the singer is "pleased" with the decision.
“There was no legitimate reason for dragging Lady Gaga into that dispute,” the spokeswoman told the Daily News.
MGA scrambled to make the revisions, the company says, but after presenting the new version of the doll to Gaga in April, she requested that they remove the doll's voice chip.
The suit claims that these "intentional and deliberate delays” have threatened to botch MGA's summer deadline with distributors — which is just what Gaga and her team were hoping for.
Gaga's spokeswoman said that further proceedings in the suit are scheduled for Aug. 29, and that the singer will seek to have the complaint dismissed.
"Lady Gaga will at that time ask the court to formally dismiss MGA's ill-conceived lawsuit and is confident that she will prevail," the spokeswoman told TheWrap.
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