Former president of Dentsu Aegis Network will lead marketing, branding, digital and advertising initiatives
Angela Courtin has joined Relativity Media as the company's first chief marketing officer, it was announced Wednesday.
The former President of Dentsu Aegis Network, Courtin will lead marketing initiatives for film, television, and sports as well as oversee all branding and advertising campaigns across the company.
In this role, she will also oversee Madvine, the company's branded entertainment and consumer products arm and Relativity Digital.
Courtin will also launch a new digital division at the company. The division will scale through a combination of organic growth and acquisitions and will work closely with Madvine to take a fully integrated approach to servicing all of a brand's marketing needs. The division will partner with Relativity's business units to develop, produce, and distribute compelling original content.
“Relativity is a global content engine,” said Kavanaugh. “Now is the perfect time to bring on a Chief Marketing Officer with Angela's experience, insight, and relationships. Throughout her career, Angela has connected some of the world's most recognized brands with consumers in innovative and engaging ways. At Relativity, Angela will build a one-stop solution for brands looking to find the best way to reach and influence consumers in an incredibly crowded marketplace.”
“Relativity is an agile, legacy-free content company built for the digital world,” said Courtin. “We have a unique opportunity to leverage each division's compelling, engaging content to reach global audiences in entirely new ways while also empowering brands to tell their stories like never before.”
Before serving as president of Dentsu Aegis Network, U.S., Courtin acted as chief content officer for Aegis Media and president of The Story Lab, Aegis’ global content agency which she founded in 2012.
Prior to her work at Aegis, she was co-head of integrated marketing at MTV; led marketing, entertainment and content at MySpace; and was an associate producer on the hit HBO series “Big Love.”