Snapchat, Conde Nast Team for Live Events Including Vanity Fair Oscar and GQ Grammy Parties

Publishing house will invite app users into exclusive events from GQ, Glamour and more via Live Story feature

Snapchat just got added to one of the most exclusive lists in Hollywood, thanks to a new partnership with Condé Nast.

The publishing company, which counts iconic titles like Vogue and GQ, will leverage Snapchat’s “Live Story” feature to take users into their coveted annual events like the Vanity Fair Oscar Party and Glamour magazine’s Women of The Year celebration.

“This partnership gives viewers, for the first time, a unique insider’s perspective from exclusive Condé Nast events,” Fred Santarpia, executive vice president and chief digital officer of Condé Nast, said.

“This marriage of our must-see live event content and vast real-time distribution gives advertisers broadcast-level scale bigger than most television premieres and live sporting events.”

The partnership kicks of Friday night in Los Angeles at Teen Vogue’s  Young Hollywood gathering.

The Live Story feature on Snapchat will give users access to celebrities, editors, guests and innumerable images of open bars for a 24 hour window starting the second the velvet rope clicks open.

“Live Stories throw you into the action of an event, creating a unique experience that Snapchatters around the world love,” Ben Schwerin, director of partnerships at Snapchat said. “We’re thrilled to partner with Condé Nast and excited to show our community these exclusive events.”

The current event slate for the partnership includes Glamour’s Women of the Year, GQ‘s Grammy Party, and the sacrosanct VF post-Oscars celebration.