STX Entertainment has appointed Rich Sullivan to the position of chief operating officer of STXdigital, the company announced on Friday.
In this role, Sullivan will be focused on building out the company’s digital business operations in short-form content, creating new franchises with the company’s talent roster, establishing strategic partnerships across social and video platforms, supporting growth in VR and immersive experiences, and establishing and accelerating data analytics capabilities.
Sullivan will also partner with Jason Goldberg, chief creative officer of STXalternative and STXreality, to expand digital programming and OTT capabilities. Sullivan will assume the role immediately and will continue to be located at the company’s headquarters in Burbank.
Sullivan was promoted to this newly created position having served as chief financial officer for STX for the past two and a half years.
In that capacity, he has also helped in leading the company’s expansion into its multi-platform business strategy including its recent acquisition of Surreal, a content creation company in the virtual reality space.
In making the appointment, President of STX Entertainment Sophie Watts said, “Rich has been pivotal in STX’s ongoing and aggressive growth and diversification as we lead the industry in transforming beyond traditional platform-driven content to creating talent-driven enterprises. In this new post, we will rely on Rich to lead key innovations that will accelerate the frictionless movement of creative experiences across all platforms.”
Sullivan will continue to perform the duties of the CFO role until a successor is named. Prior to joining STX Entertainment, Sullivan was a senior executive at DreamWorks Animation where he served as its deputy CFO.
Over his tenure, his areas of responsibility have included corporate finance, treasury, investor relations and corporate strategy, playing a significant role in the company’s digital acquisitions of Awesomeness TV and the talent-driven digital company Big Frame.