Is the word “sorry” oppressing women?
On Friday, the panelists of “The View” took on Pantene’s unapologetically feminist “Not Sorry” ad campaign, with many of them agreeing with its underlying message of female empowerment.
The spot asks the provocative question, “Why are women always apologizing?” and presents multiple clips of various women saying they’re “sorry” over minor occurrences throughout their day-to-day lives.
“You know what’s so interesting about this? We don’t realize how much we did it,” Sherri Shepherd said. “When we were in Hot Topics trying to figure out, oh, I’m sorry, I’m sorry. I don’t know if that’s the way a lot of young girls were trained to be polite.”
Guest host Bill Rancic acknowledged he also said sorry all the time because he was trying to be courteous.
E! correspondent Ross Matthews thought saying sorry made people submissive. He was so inspired by the campaign he vowed never to say sorry again.
“I’m not going to do it anymore, and if you don’t like it, I’m not sorry,” Matthews said.
“We’re very sloppy with our language sometimes and substitute things instead of thinking how do you really feel?” Whoopi Goldberg added. “Are you really sorry? What are you actually saying by saying that? I think it’s one of those things that’s easy to pop off, and you figure nobody will call you on it. But they are calling us on it to make us think about, what are you sorry for?”
Watch the video: