20th Century Fox has teamed with the popular dating app Tinder to offer early access to special screenings of Paul Feig‘s action-comedy “Spy,” which stars Melissa McCarthy, Jude Law, Rose Byrne and Jason Statham.
An exclusive sneak peek will be offered to Tinder users in 50 markets on Thursday, May 14, three weeks before the film’s nationwide release on June 5.
Tinder users swiping in participating markets will be able to RSVP via the Tinder mobile app to receive a pair of tickets for the screening, subject to availability.
Participating cities include: Atlanta, Austin, Baltimore, Boston, Calgary, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Edmonton, Fresno, Grand Rapids, Hartford, Honolulu, Houston, Indianapolis, Kansas City, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, Montreal, Nashville, New York, Norfolk, Oklahoma City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Portland, Raleigh, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Vancouver, Washington D.C., and West Palm Beach.
“Spy” represents the first collaboration between Tinder and 20th Century Fox, and it includes cross digital presence and in-theater elements in addition to advance-screening access for the movie.
“Tinder users will swipe through some of the hilarious actors in ‘Spy,’ Melissa McCarthy, Jude Law, Rose Byrne and Jason Statham,” said Tinder’s head of marketing Phil Schwarz. “We’re excited we can give the Tinder community a sneak peek of the film.”
“Giving Tinder users the chance to see ‘Spy’ early is a great way for us to spread word of mouth and a great way to provide Tinder users with a fun and memorable first date experience,” added Marc Weinstock, president of domestic marketing at 20th Century Fox.
In “Spy,” Susan Cooper (McCarthy) is an unassuming, deskbound CIA analyst, and the unsung hero behind the agency’s most dangerous missions. But when her partner (Law) falls off the grid and another top agent (Statham) is compromised, she volunteers to go deep undercover to infiltrate the world of a deadly arms dealer and prevent a global disaster.
Launched in 2012, Tinder is a free location-based social discovery app with a global reach in 196 countries around the world. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than six billion matches made to date.