Johnny Carson has signed with WME -- or at least his archive has.
WME has taken on the Carson Entertainment Group, which controls all licensing rights to "The Tonight Show Starring Johnny Carson,” the agency announced on Wednesday.
CEG has a library of all the archival footage from Carson’s three decades as the late-night host, from his interviews with the Kennedys to his recurring Carnac the Magnificent shtick.
Carson set the standard for the modern late-night host. His nephew Jeff Sotzing, president of CEG, decided to digitize the catalog of his shows.
Armed with more than 3,300 hours of content, Sotzing has launched a Facebook game and an app. He also partnered with Peter Jones to make a documentary about Carson.
WME will explore opportunities across many platforms, such as television specials, films, theater and digital content.