10 ‘Batman v Superman’ Product Placements: Zap! Pow! Buy! (Photos)
Zack Snyder’s superhero showdown features brands like Jeep, Under Armour, Jolly Ranchers and more
Matt Donnelly | March 24, 2016 @ 12:57 PM
Last Updated: March 24, 2016 @ 3:17 PM
Turkish Airlines The air fleet spent a mid-eight-figures to be the airline of choice in Gotham City, an individual familiar with the deal told TheWrap. The cost included fees to Warner Bros., production costs for featuring the plane in the movie, and media buys (including spots before the Super Bowl) to promote its airline and the film.
Microsoft Lumia 950 smartphoneThe device is Bruce Wayne's personal phone. Not only does it get great exposure, but the phone plays an important role early on in the plot.
Samsung Notebook 9The laptops are featured in several scenes on conference room tables in Lex Luthor's offices.
2016 Jeep Renegade In a formal partnership between the studio and the auto company, the Renegade is actually titled the "Dawn of Justice Edition." It has several beauty shots in the film, and the physical car carries the Batman insignia and Superman shield.
Ford MustangThe car ppears in an intense car-chase scene.
Jolly RanchersIn perhaps the most interesting placement, the Hershey Company's hard candy Jolly Ranchers have incredibly prominent placement in a scene in which Jesse Eisenberg's Lex Luthor attempts to intimidate a Holly Hunter's Sen. Finch. The scene even shouts out a popular Jolly Rancher flavor -- cherry.
Chateau Margaux wines The high-brow wine is the poison of choice for Bruce Wayne and various ladies he entertains overnight.
GucciThe legendary design house opened up its showroom to make custom looks for Gal Gadot's Diana Prince and Ben Affleck's Bruce Wayne. Gadot even sports one of the monogrammed duffel bags during a scene.
Under ArmourThe athletic wear company is emblazoned on basketballs used at LexCorp for staff needing a fitness break, in line with the office culture of Silicon Valley.
Aston MartinBruce Wayne rocks a super vintage Aston Martin (a brand that counts director Zach Snyder as a longtime fan).