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’19 Kids and Counting’ Fallout Grows as Advertiser Drops TLC Show Amid Molestation Scandal

General Mills removes reality series from its advertising schedule as sordid reports swirl around star

General Mills is saying “Cheerio” to “19 Kids and Counting.”

As the sexual molestation scandal surrounding “19 Kids” star Josh Duggar gains more attention,  food manufacturing giant General Mills is hitting the TLC reality show in the pocketbook.

The company has decided to pull the show from its advertising schedule, a spokesman told TheWrap on Friday.

That’s not the only schedule that “19 Kids” has been pulled from — on Friday, TLC announced that it had yanked all episodes of the popular reality show from the air.

In a statement on Friday, the network also said that it is “deeply saddened and troubled by this heartbreaking situation, and our thoughts and prayers are with the family and victims at this difficult time.”

On Thursday, after reports surfaced that Duggar had been accused of sexually molesting multiple underage girls, some of them his sisters, the reality TV star admitted to acting “inexcusably” while a teenager.

“Twelve years ago, as a young teenager, I acted inexcusably for which I am extremely sorry and deeply regret. I hurt others, including my family and close friends,” Duggar told People in a statement. “I confessed this to my parents who took several steps to help me address the situation. We spoke with the authorities where I confessed my wrongdoing, and my parents arranged for me and those affected by my actions to receive counseling. I understood that if I continued down this wrong road that I would end up ruining my life.”

As a result of the scandal, Duggar has also resigned from the Family Research Council. Duggar had served as executive director of FRC Action, the Council’s legislative affiliate.