Political TV Ad Spending to Reach $4.6 Billion for 2020 Election, eMarketer Forecasts

”Despite cord-cutting and declining viewership, TV still offers strong reach…among older Americans who are likely to vote,“ analyst Eric Haggstrom says

Election years typically mean big advertising dollars going to television, and 2020 will be no different.

Political advertising spending on television is expected to reach $4.55 billion for the next election cycle, according media research firm eMarketer. That means that TV will account for two-thirds (66%) of all political advertising spending, and political ads will account for 3.2% of all TV advertising.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays