Rupert Murdoch unveiled the brand new logo for 21st Century Fox through an internal memo to all News Corp. staff that was obtained by TheWrap.
"Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company," Murdoch wrote. "Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future."
The company said last summer that it was splitting off the entertainment division. The name was unveiled last month.
"Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward," Murdoch's memo concluded.
It included a link to a video demonstrating the logo in action: