Nearly two months after its release, “A Star Is Born” is getting set for a limited one-week engagement on IMAX screens nationwide, Warner Bros. announced on Monday.
Bradley Cooper’s remake of the classic Hollywood film has earned acclaim from critics and audiences alike, and is expected to contend for several major awards at the Oscars this year. It has also been part of a series of lucrative mid-budget hits for WB, grossing $193.7 million domestic and $362.2 million worldwide against a $36 million budget.
With no wide releases coming out this weekend, IMAX is filling the gap on their release calendar with “A Star Is Born” before holiday releases like “Spider-Man: Into the Spider-Verse” and “Aquaman” take over. IMAX will screen “A Star Is Born” on 375 screens nationwide and will include a behind-the-scenes featurette called “The Road to Stardom,” featuring interviews with Cooper and co-star Lady Gaga.
“Securing premium IMAX screens in this competitive holiday window, ten weeks into release, speaks to the quality of the film Bradley Cooper has delivered and the passion audiences have for this story,” said WB Domestic Distribution President Jeff Goldstein in a statement. “We are thrilled to be able to give moviegoers a chance to see ‘A Star Is Born’ again, or for the first time, in such an experiential format as IMAX.”
While WB’s latest film, “Fantastic Beasts: The Crimes of Grindelwald,” has seen its domestic numbers drop compared to the first “Fantastic Beasts” two years ago, and the studio isn’t expected to match last year’s near-$2 billion domestic annual total, 2018 has still been very good for WB. Though it didn’t have a runaway summer hit like they did last year with “Wonder Woman,” the studio has grossed $1.62 billion so far this year, sitting just behind Universal in third place among all studios for the year.
After this IMAX engagement, WB will look to close out the year strong with the Clint Eastwood drama “The Mule,” followed by their latest DC film, “Aquaman.”