HGTV’s “A Very Brady Renovation” just earned the popular cable channel’s highest ratings for a premiere in history, with a 1.43 rating among adults 25-54 and 8.1 million total viewers.
Monday’s 90-minute episode was HGTV’s highest-rated telecast in more than two and a half years. The time slot soared 160% versus the year-ago levels and +211% over the last six weeks.
“A Very Brady Renovation” was the No. 1 non-sports telecast of the night among adults 25-54 on basic cable.
“We knew ‘A Very Brady Renovation’ would exceed every expectation,” Jane Latman, president of HGTV, said Tuesday in a statement. “This initial ratings and digital performance report has been nothing short of impressive and our entire team is celebrating. ‘The Brady Bunch’ is a pop culture phenomenon with incredible appeal, so we expect viewers to return week after week to watch how HGTV renovated and replicated the real ‘Brady Bunch’ house.”
“A Very Brady Renovation” features the full-scale overhaul of the real Brady Bunch house in Los Angeles. Exterior shots of that house were often used to establish a sense of time and place for the Brady family. HGTV executed a show-stopping transformation of the home by adding 2,000 square feet to its original footprint — all without compromising its instantly recognizable street view. The house was replicated to include the iconic floating staircase, the orange-and-green kitchen, Greg’s attic, the kids Jack-n-Jill bathroom and many more memorable spaces.
HGTV’s “Brady Bunch” house renovation is a four-part series, with new episodes airing each Monday throughout the remainder of September.