ABC’s Bizarre New Dating Show — ‘Conveyor Belt of Love’

Male contestants must impress women in quick pass on a conveyor belt. Was this hatched in a fever dream?

Last Updated: December 10, 2009 @ 12:00 AM

ABC is taking a stab at a new kind of dating show — one whose title sounds like something Fox’s Mike Darnell would have dreamed up while stricken with the swine flu.

The network has scheduled a special (and likely back-door pilot) for something called "Conveyor Belt of Love." Appropriately, it will air Jan. 4 at 10 after the season premiere of "The Bachelor" and is being produced by the same company that once made the underrated "Chains of Love."

There’s no way we could offer a better description of the show than ABC. So here’s the release for the special, news of which was first broken by The Hollywood Reporter:

Following the season premiere of “The Bachelor: On the Wings of Love,” five women take a shot at finding love when 30 men are given the chance to impress them as they pass by on a moving conveyor belt, on “Conveyor Belt of Love,” MONDAY, JANUARY 4 (10:00-11:00 p.m., ET), on the ABC Television Network.

In this hilarious and fast-paced one-hour special, one by one the 30 men are presented on the “Conveyor Belt of Love” to the five women and given 60 seconds to impress them. If a woman is interested in someone, that man will step aside and wait as the rest of the men go by. But if another man comes by on the belt who seems better than that woman’s first choice, she can swap out the man waiting off of the belt as many times as she wants until the last man has passed by. If two or more of the women are interested in the same man, the tables turn and the man on the conveyor belt gets to choose which one he would like to wait for. After all 30 men have made it through the “Conveyor Belt of Love,” each woman is left with her final choice as she embarks on a date in the hope of finding a true connection. Will these five women be happy with their choices?

“Conveyor Belt of Love” is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the Chairman of Endemol North America. The special is executive-produced by Tom Shelly.