Advertisers Group Puts Up $10M for Family Entertainment

Consortium of national advertisers dedicated to developing and supporting family entertainment creates media fund

The Association of National Advertisers' Alliance for Family Entertainment has formed a $10 million media fund to support family entertainment content, the group announced Tuesday at its sixth annual symposium in Los Angeles.

The Alliance, a consortium of national advertisers dedicated to nurturing, developing and supporting family entertainment, will commit participating members' advertising dollars to sponsor broadcast network shows, with the ultimate goal of increasing the networks' scheduling of primetime scripted drama and comedic family programming, according to the announcement.

As the model rolls out, the Alliance intends to also include sponsorship of programming on cable and other platforms.

Read more in Broadcasting & Cable.

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