The American Film Institute has appointed industry veteran Juli Goodwin as its new Chief Communications Officer, the institute announced Tuesday.
Goodwin most recently as most recently served as EVP of publicity at Warner Bros. Pictures, which she left earlier this year after 18 years.
Goodwin will serve on AFI’s senior management team, leading communications strategies for AFI’s national arts and education programs.
“Juli’s commitment to AFI is a seismic moment in the history of the Institute,” said Bob Gazzale, AFI president & CEO. “Her peerless experience and passion for the art form will serve to strengthen AFI’s national mandate — to educate today’s audiences and tomorrow’s artists.”
“I am truly honored to join this historic organization and have the chance to work with Bob and his talented team,” said Goodwin. “I have long admired the good work done by the AFI on behalf of our industry and their commitment to educating future storytellers. I am thrilled to join them in that mission.”
Goodwin held a leadership position at Warner Bros. beginning in 2000, joining the studio as a VP of domestic publicity. She was promoted to SVP in 2004, took over the domestic PR department in 2007 and was subsequently promoted to Executive Vice President in 2011.
During her tenure, she was responsible for strategic planning and execution, along with her team, of the publicity campaigns for the studio’s slate of films. She worked closely with a broad range of filmmakers on successful campaigns for films including “The Matrix,” “The Dark Knight,” “Gravity” and “Wonder Woman.”