Universal Pictures and DreamWorks Animation is delivering another bossy baby with Alec Baldwin.
“Boss Baby 2,” a sequel to the animated sleeper hit, has been dated for March 26, 2021. Baldwin will return as voice lead on the project, based on Marla Frazee’s picture-book series.
The first film earned nearly $470 million worldwide, and defied all expectations with a triumphant $50 million opening weekend.
In the original, Baldwin plays a suit-and-tie-wearing infant who is dropped into a family. Tom McGrath directed, and co-stars included Miles Christopher Bakshi, Steve Buscemi, Jimmy Kimmel, Lisa Kudrow and Tobey Maguire. While it received a mixed 48 percent on Rotten Tomatoes, the film passed the audience test with an A- on CinemaScore.
There were several factors to account for the success, like a career-best likability factor for Baldwin, whose “Saturday Night Live” Trump impression had the whole country talking. He also released a memoir, and sat for a Vanity Fair cover story shot by Mark Seliger.
[powergridprofile powerrank=”2024″ node=”1039213″ type=”project” path=”http://powergrid.thewrap.com/project/boss-baby” title=”The Boss Baby” image=”the_boss_baby.jpg”]
There was also an impressive marketing campaign — one that even referenced the live-action “Beauty and the Beast” (Goliath to its own David) it was opening against.