Ratings: ABC’s ‘Alec Baldwin Show’ Bombs in Premiere, Ties Univision in Key Demo

CW’s “Charmed” conjures up net’s most-watched fall series premiere since 2014’s “Jane the Virgin”

Last Updated: October 15, 2018 @ 9:54 AM

“The Alec Baldwin Show” was not a match with TV audiences on Sunday. The ABC “Match Game” host’s brand new 10 p.m. talk show actually settled for a ratings tie with Univision’s “Cronicas” among adults 18-49, which is the demographic most coveted by those advertising on broadcast TV during primetime.

With just a 0.4 demo rating, Baldwin’s series premiere (and, yes, “Cronicas”) edged out Telemundo’s “Don Francisco Te Invita” by just one-tenth of a Nielsen point.

Closing out ABC’s Sunday primetime, “The Alec Baldwin Show” settled for 2.2 million viewers. That essentially doubled the Spanish-language audiences, though it was way behind CBS and NBC.

Elsewhere, The CW is officially back to programming six nights per week. With its first scripted Sunday primetime since 2009, the new “Charmed” debuted as CW’s most-watched fall series premiere since “Jane the Virgin” in 2014.

In addition to “Charmed,” CW returned “Supergirl” for a new season. Both shows fared just fine for the youngest-skewing broadcast network.

Of course, nothing held a candle last night to NBC’s strong “Sunday Night Football” game, when the New England Patriots handed the Kansas City Chiefs their first loss of the season in shootout fashion. Due to the nature of live sports, the following fast-national numbers for NBC, Fox and CBS are subject to significant adjustment.

NBC was first in ratings with a 5.0 rating/19 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15.6 million, according to preliminary numbers. The Pats game and its pregame show filled up primetime, combining for those Nielsen numbers.

CBS was second in ratings with a 1.5/6 and in viewers with 9.2 million. Since CBS’ primetime lineup was delayed by 30 minutes by an NFL overrun, we’re going to break down its hour-long shows into 30 minute periods. Starting at 7:30, “60 Minutes” opened to a 2.1/8 and 11.8 million viewers. It closed to a 1.6/6 and 10.8 million viewers. Beginning at 8:30, the first half-hour of “God Friended Me” got a 1.1/4 and 7.9 million viewers. The second half-hour at 9 had a 1.1/4 and 8 million viewers. “NCIS: Los Angeles” at 9:30 opened with a 0.9/3 and 7.4 million viewers. The concluding 30 minutes received a 0.9/3 and 7.3 million viewers. At 10:30, “Madam Secretary” began with a 0.6/3 and 5.6 million viewers. It ended outside of the primetime window.

Fox was third in ratings with a 0.8/3 and fourth in viewers with 2.2 million. After an NFL overrun and a sitcom repeat, “The Simpsons” at 8 had a 1.0/4 and 2.5 million viewers. At 8:30, “Bob’s Burgers” got a 0.9/3 and 2.1 million viewers. “Family Guy” at 9 received a 0.8/3 and 1.9 million viewers. “Rel” at 9:30 managed a 0.5/2 and 1.4 million viewers.

ABC was fourth in ratings with a 0.7/3 and third in viewers with 4 million. “America’s Funniest Home Videos” at 7 had a 0.9/4 and 5.7 million viewers. At 8, “Dancing With the Stars: Juniors” got a 0.7/3 and 4.6 million viewers. “Shark Tank” at 9 received a 0.7/3 and 3.7 million viewers. “The Alec Baldwin Show” followed, with just a 1 share and the above-mentioned ratings/viewers.

The CW and Telemundo tied for fifth in ratings, both with a 0.4/1. The CW was fifth in total viewers with 1.3 million, Telemundo was sixth with 1.1 million.

For CW, the season premiere of “Supergirl” at 8 got a 0.5/2 and 1.5 million viewers. At 9, the series premiere of “Charmed” rounded to the same numbers as its lead-in.

Univision was seventh in ratings with a 0.3/1 and in viewers with 1 million.