‘Amanda Knox’ Ratings Are No Killer on Netflix, Firm Says
True crime documentary does not measure up to other originals like “Making a Murderer,” according to Symphony Advanced Media
Joe Otterson | October 6, 2016 @ 11:27 AM
Last Updated: October 6, 2016 @ 5:31 PM
The new Netlflix film “Amanda Knox” hasn’t captivated viewers the way the Amanda Knox case did, according to a media research firm with a unique way of tracking who’s watching what.
Netflix famously refuses to release ratings. So Symphony Advanced Media uses its own panel of viewers, and tracks what they watch using cell phone audio recognition technology. The panelists’ cell phones, in other words, keep track of what they watch.
According to data provided by Symphony to TheWrap, “Knox” has earned a 0.3 rating in the adults 18-49 demographic and 382,000 viewers since it’s Sept. 30 premiere in live-plus-five ratings. That put it far behind Symphony’s numbers for “Making a Murderer,” which averaged a 0.8 rating and 1.1 million viewers in Symphony’s live-plus-five numbers.
What does Netflix say about this? Nothing, of course. Since it does not release ratings for its shows, it declined TheWrap’s request for comment.
Viewers can’t binge-watch “Amanda Knox” because it is a single, 90-minute documentary, whereas shows like “Making a Murderer” feature multiple episodes. It currently has a very strong 90 percent on Rotten Tomatoes.
Twice convicted and twice acquitted by Italian courts of the brutal killing of her British roommate Meredith Kercher, Knox became the subject of global speculation as around-the-clock media attention fed the public’s fascination through every twist and turn of the near-decade-long case.
8 Key Characters in Netflix True-Crime Documentary 'Amanda Knox' (Photos)
Netflix's "Amanda Knox" tells the story of one of the most sensational murder cases in recent years, with a complicated web of real-life characters.
(Caution: Mild spoilers ahead.)
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Amanda Knox She's an American college student who was studying in Italy when she became embroiled in a murder investigation.
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Meredith Kercher She was the British exchange student who was found with her throat cut in the house she shared with Knox.
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Raffaele Sollecito He's the Italian who became Knox's boyfriend and wound up implicated in Kercher's murder.
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Patrick Lumumba He's the owner of the bar Le Chic where Knox worked, and also a person of interest to the authorities.
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Giuliano Mignini He's the Italian prosecutor in the town of Perugia, who relentlessly pursued Knox with his own novel theories of criminology.
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Nick Pisa He's the Daily Mail journalist who has attracted scorn online for his dogged devotion to exploiting scoops in the Knox case.
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Valter Biscotti He's the defense attorney who may have sealed Knox's fate by making a crucial legal ploy.
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Rudy Guede He's an Ivory Coast immigrant who knew Knox only slightly, but may have held the key to the entire case.