The American Music Awards on Sunday night was not just a hit for ABC — it was a big night as well for Twitter.
A total of 10.2 million people saw over 7.6 million tweets sent in the U.S. about the show. Those tweets were authored by 1.5 million people and generated a total of 304 million impressions, with each person in the Twitter TV Audience seeing on average 30 tweets about the awards show.
Based on those numbers, the AMAs rank as the No. 1 episode measured by Unique Audience and Frequency since the launch of the much-debated Nielsen Twitter TV Ratings on Sept. 1, 2013.
Also read: 10 Things You Didn’t See on the American Music Awards Broadcast
The “#AMAs” hashtag was mentioned over 960,000 times on Twitter during the broadcast, which kicked off at 8 p.m. ET live on ABC.
The most talked about moments of the night on Twitter according to Nielsen SocialGuide (measured in Tweets per minute) were:
1. Taylor Swift‘s victory at the end of the show spiked at 71,365 TPM
2. Miley Cyrus‘s performance saw peaks of 64,929 TPM
3. Lady Gaga’s performance 41,571 TPM
Though only one those singers responsible for the AMAs top Twitter moments made the most-mentioned artists list. After all, that list was 60 percent One Direction. The most-mentioned artists during the live show broadcast on Twitter were:
@ArianaGrande (Ariana Grande) 231,966
@NiallOfficial (Niall Horan of One Direction) 108,969
@MileyCyrus (Miley Cyrus) 108,536
@onedirection (One Direction) 107,155
@Harry_Styles (Harry Styles of One Direction) 76,122
The telecast drew 12.9 million broadcast viewers — you know, the old-fashioned measurement. The American Music Awards saw an increase in both key demo ratings and viewers of greater than 30 percent year-to-year.