Ratings: AMAs Fall to Another Record Low in Demo Despite Even More Taylor Swift Than Last Year

ABC’s “American Music Awards” avoids setting new all-time low in total viewers

Taylor Swift - AMAs

Shake it off, ABC: While Sunday’s American Music Awards (AMAs) declined to a low in the key ratings demo, the annual special avoided its smallest-ever overall TV audience. That, despite featuring even more Taylor Swift than last year.

The 2019 AMAs posted a 1.75 rating/7 share among adults 18-49, down a bit from last year’s 1.82 rating — the awards show’s previous record low. Of course, both years round to 1.8s if going out to one decimal place, so whether it matched 2018 or fell shy depends on how deeply you look into things.

Last night’s celebration of pop music drew 6.733 million total viewers, up 2% from the prior year’s 6.585 million.

Unfortunately for Swift and all the night’s other honorees, Sunday was again dominated by football. That’s just how it goes.

NBC was first in ratings with a 4.2 rating/18 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15 million, according to preliminary numbers. Those numbers were the Nielsen averages from NBC’s 90-minute pregame show, “Football Night in America,” and the primetime NFL game itself.

Fox was second in ratings with a 2.6/11 and in viewers with 8.7 million. Following a high-rated afternoon game overrun and Fox’s NFL postgame show “The OT,” 8 o’clock’s “The Simpsons” scored a 1.8/8 and 5.4 million viewers. “Bless the Harts” at 8:30 p.m. posted a 1.0/4 and 2.7 million viewers. At 9, “Bob’s Burgers” had a 0.9/4 and 2.3 million viewers. “Family Guy” at 9:30 got the exact same (rounded) numbers.

ABC was third in ratings with a 1.5/6 and in viewers with 6.3 million. “America’s Funniest Home Videos” at 7 received a 0.8/3 and 5.2 million viewers. The AMAs followed and aired throughout the rest of primetime.

CBS was fourth in ratings with a 0.6/3 and in viewers with 6.1 million. At 7, “60 Minutes” nabbed a 0.7/3 and 7.7 million viewers. “God Friended Me” at 8 had a 0.6/2 and 5.9 million viewers. At 9, “NCIS: Los Angeles” got a 0.6/3 and 6.3 million viewers. “Madam Secretary” at 10 managed a 0.4/2 and 4.3 million viewers.

Telemundo was fifth in ratings with a 0.5/2 and in viewers with 1.7 million.

Univision was sixth in ratings with a 0.4/2 and in viewers with 1.3 million.

The CW was seventh in ratings with a 0.1/0 (not a typo) and in viewers with 546,000, airing just reruns.