Amazon CEO Jeff Bezos Reveals Prime Membership Numbers – at Long Last

After years of speculation, we finally have some clarity on how many Amazon Prime members there actually are.

CEO Jeff Bezos revealed for the first time in a message to shareholders on Wednesday the company has now “exceeded 100 million paid Prime members globally.” That comes 13 years after the Seattle-based company launched the service, which gives its customers a number of perks, like free two-day shipping and access to Amazon Video, for $99 a year.

Allow us to do some quick math for you: That’s nearly $10 billion a year in memberships — not even counting the items customers are actually buying on Amazon. In related news, the company boasts a $740 billion market cap.

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“In 2017 Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year – both worldwide and in the U.S. Members in the U.S. now receive unlimited free two-day shipping on over 100 million different items,” said Bezos in his note to shareholders.

Bezos added that Amazon had its biggest “Prime Day” — the company’s annual deal day — ever in 2017.