Amazon will order more of its shows straight-to-series in the future, studio chief and head of content Roy Price said Friday at the Edinburgh International Television Festival.

Pilots “sort of slow you down,” Price explained.

“It’s another 10 months,” he continued. “Between sitting at a table saying that’s an amazing idea for a TV show and having a TV show on the air, it’s normally 12-18 months. But with a pilot it’s two years.”

Also Read: Orlando Bloom to Star on Amazon Original Series 'Carnival Row'

“The reality of the marketplace is it’s competitive and often you just have to go to series, both from a timing point of view and from a competitive point of view,” Price added. “We still have customer feedback, but will probably have fewer pilots for sure.”

Amazon generally ordered a batch of pilots, posting those for Prime subscribers to preview and rate. The streaming studio didn’t exclusively pick the top-rated ones, but it used those rankings as part of the decision process.

Also at the U.K. event, Amazon announced it will carry Season 2 of the BBC’s “Fleabag,” and unveiled Orlando Bloom as the star of its upcoming “Carnival Row” series.

Here Are the World's 10 Richest People, From Jeff Bezos to Charles Koch

Amazon founder and CEO Jeff Bezos shook up the rankings of the world's wealthiest on Thursday, narrowly surpassing Microsoft co-founder Bill Gates. Scroll through to for a countdown listing Forbes' top list of billionaires.

Also Read: Amazon’s Jeff Bezos Bumps Bill Gates to Become World’s Richest Man
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10. Charles Koch

Net worth: $48.5 billion

One half of the Koch brothers, Koch is chairman and CEO to Koch Industries, the second-largest private company in the United States. He splits control of the company with brother David.
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9. Bernard Arnault

Net worth: $53.2 billion

The CEO of LVMH, Arnault oversees 70 luxe retail brands, including Dom Perignon, Sephora, Louis Vuitton, Bulgari and Tag Huer, not to mention 3,900 other retailers. (Yes, that's Karl Lagerfeld he's pictured with here).
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8. Michael Bloomberg

Net worth: $53.3 billion

Bloomberg still retains an 88% stake in Bloomberg LP, the media and financial informations company he founded. He's donated more than $4 billion towards gun control and climate change.
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7. Larry Ellison

Net worth: $61.3 billion

The Oracle co-founder is another college dropout. He got his start building databases for the CIA and now still serves at Oracle as chairman and chief technology officer.
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6. Carlos Slim Helu

Net worth: $68.6 billion

Helu heads Mexico's largest mobile telecom firm, America Movil. He's also involved in real estate, construction consumer goods and mining companies, making him Mexico's richest man.
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5. Mark Zuckerburg

Net worth: $70.2 billion

For a Harvard dropout, the Facebook founder and CEO is doing pretty well. He and his wife have pledged to give away 99% of their Facebook stake over their lifetimes.
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4. Warren Buffet

Net worth: $74.3 billion

One of Gates' good friends, Buffet is known as one of the most successful investors ever. Berkshire Hathaway owns more than 60 companies.
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3. Amancio Ortega

Net worth: $83.5 billion

Ortega co-founded the parent company to popular fast-fashion retailer Zara, Inditex. He's the wealthiest man in Europe.
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2. Bill Gates

Net worth: $89.7 billion

The Microsoft cofounder co-chairs the Bill and Melinda Gates Foundation with his wife; it's the world's largest charitable foundation.
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1. Jeff Bezos

Net worth: $90 billion

Bezos overtook Microsoft mogul Bill Gates on Thursday. He's the founder and CEO of Amazon, which passed $500 billion market value this week for the first time.
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The Amazon founder just recently passed Bill Gates. See who else is on the list

Amazon founder and CEO Jeff Bezos shook up the rankings of the world's wealthiest on Thursday, narrowly surpassing Microsoft co-founder Bill Gates. Scroll through to for a countdown listing Forbes' top list of billionaires.

Also Read: Amazon’s Jeff Bezos Bumps Bill Gates to Become World’s Richest Man

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