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‘American Idol’ Parent Company CKx Relaunched as CORE Media Group

Marc Graboff, the president of the rechristened company, also adds four key members to senior management staff

CKx, the parent company of "American Idol" and "So You Think You Can Dance," was relaunched as CORE Media Group on Thursday.

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The new company, which includes Elvis Presley Enterprises and Muhammad Ali Enterprises among its assets, also added four members to its senior management team Thursday. Martha Stewart Omnimedia alum Peter Hurwitz has signed on as executive vice president, general counsel of CORE, while Kay Straky, formerly of Relativity Media, will serve as executive vice president, human resources. Matt Apfel, the company's new chief digital officer, and Jason Morey, who will serve as executive vice president and worldwide head of music for 19 Entertainment, round out the new additions.

CORE Media Group president Marc Graboff, the former head of NBC's West Coast business operations who joined CKx earlier this year, announced the relaunch and new additions.

“Our focus now is to take CORE to the next level. This means everything from creative content and new means of distribution to changing the way we partner with sponsors, producers and artists to grow our business,” Graboff said. “These executives have the broad institutional knowledge combined with a deep understanding of how to accomplish all of our goals, and I am thrilled to welcome them to CORE.”