Which American TV Genres Have the Highest Global Demand? | Chart

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War shows have the highest travelability despite not being in the Top 5 genres domestically

Callum Turner and Austin Butler in "Masters of the Air' episode 8 on Apple TV+
(Left to right: Callum Turner and Austin Butler in "Masters of the Air" (Apple TV+)

It’s well known that the United States is the world’s main producer and exporter of TV content, responsible for the majority of hit shows that resonate globally over the last century. However, not every genre on American television brings the same level of popularity around the world as it does in the U.S. Cultural differences make certain genres more appealing to domestic audiences than foreign audiences, while other genres will generate higher demand outside the US.

This article will analyze the demand for the main genres of American TV shows in the U.S. versus internationally. Demand outside the U.S. will be summarized by the travelability index, which measures demand for a show outside its home market compared to domestic demand.


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