Anime Streamer Crunchyroll Finds Its Niche Among Streaming Giants

”There’s a world where some of these (outlets) can survive if they have something new and different,“ says former NBC Studios President Tom Nunan

In a world where seemingly every major media company has its own streaming service, is there room in the market for a streamer without a massive library, an endless supply of original content or a boatload of cash?

Crunchyroll, owned by WarnerMedia, could fit the bill. This week, the anime streaming service announced two new executives to lead its content strategy and gaming teams. It plans to produce content for WarnerMedia’s upcoming streaming service, HBO Max, which launches in May. Although it offers highly specific programming, Crunchyroll could find its place in the competitive streaming landscape.

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore