Apple TV+ MIA in Q1 Earnings Report, Tim Cook Mum on Subscriber Numbers

CFO Luca Maestri said streaming service "didn't have a material impact" on services growth

Apple TV+ was one of the biggest product launches in years for Apple. But you wouldn't know that from Apple's just-released earnings on Tuesday.

The streaming service, which launched last November after years of stops and starts, was not mentioned once in the tech giant's first-quarter earnings report. During the subsequent earnings call with analysts, CEO Tim Cook dedicated only a brief mention of the new service when he said it was off to a "rousing start" but declined to disclose any actual subscriber numbers.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44