Apple TV+: Niche Service or Threat to Netflix and Disney+?

“It just feels like it’s not a lot of bang for its buck,” former ABC Daytime President Brian Frons says

Apple chief Tim Cook grabbed everyone’s attention inside the Steve Jobs Theater in Cupertino, California, on Tuesday when he revealed the company’s upcoming streaming service, Apple TV+, will cost $4.99 per month.

You could almost see the math calculating in everyone’s head, a la Alan in “The Hangover”: That’s cheaper than Netflix, Hulu, HBO Now, Amazon Prime Video and the soon-to-be-launched Disney+.

And Apple, always looking for ways to interconnect its products, will offer customers a one-year free trial of the service when they purchase one of several Apple devices.

But is Apple TV+ a good deal or merely relatively affordable compared to its competitors? Early returns are mixed.

“It feels like a niche service when you compare the opening offer to Disney, WarnerMedia or even Hulu,” former ABC Daytime President and current UCLA lecturer Brian Frons told TheWrap. “It just feels like it’s not a lot of bang for its buck. At the moment, there is no strong (intellectual property) that makes you say ‘I have to go sign up for this.'”

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Sean Burch

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Tech reporter • sean.burch@thewrap.com • @seanb44