Apple TV+: Niche Service or Threat to Netflix and Disney+?

”It just feels like it’s not a lot of bang for its buck,“ former ABC Daytime President Brian Frons says

Apple chief Tim Cook grabbed everyone’s attention inside the Steve Jobs Theater in Cupertino, California, on Tuesday when he revealed the company’s upcoming streaming service, Apple TV+, will cost $4.99 per month.

You could almost see the math calculating in everyone’s head, a la Alan in “The Hangover”: That’s cheaper than Netflix, Hulu, HBO Now, Amazon Prime Video and the soon-to-be-launched Disney+.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44  

Jennifer Maas

TV Reporter • jennifer.maas@thewrap.com • Twitter: @jmaasaronson