Why Apple’s Streaming Strategy Is Such a Head-Scratcher

”There’s not much there there,“ analyst Bruce Leichtman says

Apple’s nascent streaming service Apple TV+ has confounded industry watchers since its launch last November: a tech giant attempting to build a streaming platform from scratch with top creative talent and content.

Left brain, meet right brain.

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams