Are We Sure Coronavirus Fears Will Benefit Netflix and Other Streamers?

”It is important to remember that the overwhelming majority of time spent on these services is ad-lite or ad-free,“ media analyst Rich Greenfield says

With the novel coronavirus outbreak spreading throughout the U.S. and the world, inciting fears of contagion, conventional wisdom tells us that more people will choose to stay home — watching Netflix, Disney+, Amazon and other streaming services.

That same wisdom suggests the expected increase in streaming hours could be a boon for those streaming platforms; however, it’s a little more complicated than simply: More hours; better business.

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Trey Williams

Film Reporter covering the biz • • Twitter: @trey3williams