AT&T’s 100-Channel Streaming Service Will Cost $35 a Month

DirecTV Now service will launch in November

DirecTV logo on a satellite dish
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DirecTV Now, AT&T’s new over-the-top streaming service that will carry more than 100 channels, will cost $35 a month, AT&T CEO Randall Stephenson said Tuesday,

At a Wall Street Journal conference in Laguna Beach, California, Stephenson for the first time revealed the price of DirecTV Now — and it’s lower than what competitors are charging for similar streaming packages. Furthermore, DirecTV Now’s $35-a-month price tag also includes unlimited mobile data for TV viewing, Stephenson said at the conference.

To compare, Dish Network’s Sling TV has a basic package that costs $20 a month, but it includes fewer than 30 channels. Its premium tier carries about 50 channels and costs $40. Sony’s PlayStation Vue service also has a package with more than 100 channels, but it costs $54.99 a month. Hulu is launching its own live-TV streaming service next year, but it hasn’t yet named a price.

Last month, AT&T reached an agreement with NBCUniversal to carry channels including Bravo, E! and USA on DirecTV Now. At the conference, Stephenson said the service would also include channels from Fox and Time Warner — the latter of which AT&T agreed to buy for $85 billion on Saturday in the biggest media deal in 16 years. Time Warner owns channels including CNN, TNT, TBS, Cartoon Network and Adult Swim.

Stephenson told CNBC on Monday that DirecTV Now will launch in November.