Within Co-Founder Chris Milk on the Biggest Challenges of Augmented and Virtual Reality Storytelling

“These are mediums of living the story, not observing the story,” says LA-based creator of the AR app Wonderscope

Simply watching a show or movie is the old, dated way of consuming content, according to Within co-founder and CEO Chris Milk. The next frontier, Milk says, is to be fully “immersed” in an experience, where viewers are not only watching but are also active participants in the story — a revolution he’s now looking to take to the masses.

Founded in Los Angeles in 2014, Within has launched a myriad of virtual reality, from a new Lego Batman experience to “The Hidden,” which takes an intimate look at a daring attempt to rescue an enslaved Indian family. But Milk and his team at Within are just as intrigued by augmented reality — where computer graphics are overlaid on a viewer’s real world.

The company launched its first AR app, Wonderscope, in late 2018. Primarily aimed at kids, Wonderscope brings interactive stories to life, allowing viewers to talk to characters and actively participate in the experience. The AR stories run between seven and 13 minutes long, depending on the pace of the viewer.

The app is made possible by Apple’s ARKit, which allowed developers to create AR apps for about half a billion iOS devices around…

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